Brand Freeport
Looking Back on the Case for an Apple Store in Freeport
As I write this, folks are camped out awaiting today’s opening of Maine’s first Apple Store at the Maine Mall Sprawl. OK, I knew in May when I wrote 6 Reasons Why Freeport is a Better Location for an Apple Store that the odds for Freeport were on the order of a lottery ticket. Still, [...]
The New L.L. Bean Fall Men’s Catalog–This is a Stodgy Company?
It is a big big deal for any company in the formulaic catalog business to make a radical change in their book design. With their new Fall Men’s catalog, L.L. Bean has completely upended their conventional (but clearly time tested) model in favor of a fresh, bold, exciting new design. Speaking from squarely in the [...]
Thanks to all the Commenters
I’ve said a couple times that “a blog is a conversation.” My greatest wish in launching the Future Freeport blog is that it would stimulate a conversation in Freeport, Maine about our town’s future. In a blog, particularly one about a town, the conversation takes place in the comments. It’s where the action is.
A comment [...]
What the World is Saying about Freeport, ME–the Brand Stewardship Challenge of a Town
On Wednesday, we “made” Blogging Stocks, an important, well-read blog that is part of the AOL/Weblogs Inc blog network. It wasn’t exactly a favorable write up. Here’s the post: Big Company, small town: L.L. Bean, Freeport, Maine.
The paragraph that stung me the most was this one:
With the tremendous success of L.L. Bean, Freeport has become [...]
